2011 CONFERENCE SPEAKERS
HortEast has scheduled a variety of speakers for the 2011 show - garden centres, landscapers and designers, arborists, nursery and greenhouse operators, students, and more will find great value from this years program.
All workshops and seminars will take place at the Moncton Coliseum Complex. Six pre-show workshops will be offered on Monday November 21st, and 14 additional seminars will be run on Tuesday November 22nd and Wednesday November 23rd throughout the trade show.
NEW for 2011! We will be offering a number of hands on demonstrations in a "demo area" on the trade show floor - scroll to the bottom for more information!
Opportunities will be available to earn credits for certification renewal (CLT, CLD, and CLP), as well as continuing education units (CEU) with the International Society of Arborists and Plant Health Atlantic. Refer to workshop and seminar descriptions below to determine credit levels.
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Brian Minter
Minter Gardens / Minter Country Garden, Chilliwack BC
Brian Minter is the President of Minter Gardens, a 32 acre world class show garden in Chilliwack BC, and President and General Manager of Minter Country Garden, an innovative destination garden centre and greenhouse growing operation.
His extensive career includes being a syndicated gardening and radio columnist, a television gardening host, an International speaker on gardening, tourism and business trends, and an author: ‘Brian Minter’s New Gardening Guide - Fresh Approaches for Canadian Gardeners’, June 1998. Brian is involved in numerous associations and service organizations including as co-founder of Plant a Row, Grow a Row / Un Rang Pour Ceux Qui On Faim – supplying food for Canadian food banks. He is a recipient of numerous awards including the Recipient of the ‘Order of Canada’ in 1990.
Brian's seminars and workshop are sponsored by Mori Nurseries Ltd and Brian Spragg |
Retail Garden Centre/Greenhouse Grower Workshop: Monday November 21st, 1:00pm - 4:00pm (Workshop Room B): "The changing relevancy of our industry to today's demographics" - As the ‘Boomers’ begin to retire and downsize, their living spaces and the relevancy of plants in their lives is changing dramatically. The ‘X Generation’ folks are in our stores now, looking for more unique products and ones personalized to their lives. The ‘Y’s’ are barely interested in what we have to offer and wouldn’t know quite what to do with it in any case. It’s a whole new retailing environment unfolding out there … with great opportunities if we can refocus our vision. Click here to download the workshop registration form.
Seminar: Tuesday November 22nd, 2:00pm - 3:00pm (Main Level Speaker Room): "Food gardening - where it's going and its huge potential" - As folks discover the many values of food gardening and how it can enhance their lives in so many ways, it can become an amazing retailing opportunity. The challenge is to understand what these folks are looking for and how to present it in an exciting manner, using ‘cool’ displays with easy to understand instructions, designed for their success. We need to know what the ‘hot’ new varieties are and the latest research on the best new container varieties.
Seminar: Tuesday November 22nd, 4:00pm - 5:00pm (Main Level Speaker Room): "Value adding Everything We Do to Differentiate and to Increase Perceived Value and Our Bottom Lines" - Retail sameness is one of the most difficult retailing obstacles to overcome. Value adding not only differentiates your business but also provides your customers with inspiring shopping discoveries. It’s also a key to adding substantial profit to your bottom line.
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Randy Tumber, APLD, CLD, CHT
Tumber & Associates, Orangeville ON
Randy Tumber, APLD, CLD, CHT of Tumber & Associates has been in the landscape design / build and water feature industry for over 35 years. Tumber & Associates are widely known for their excellence in specializing in the design and installation of mature, native landscapes.
Their areas of expertise include: overall project management and site planning, native habitat restoration; natural water features including pools, ponds, hot tubs, waterfalls and fountains; natural stone boulder placement and mason work including natural stone gourmet barbecue stations and pizza ovens. Randy Tumber has been featured in many magazines, has led to a number of speaking engagements, and his work has been acknowledged with a number of awards and most recently (2010), they received the ‘Dunington Grubb’ - the highest overall award for Ontario for the second time and the Canadian Nursery Landscape Association National Landscape Construction Award for 2011.
Randy's seminars and workshops are sponsored by Shaw Brick
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Landscape Design Workshop: Monday November 21st, 9:00am - 12:00pm (Workshop Room A): "Beyond the Visual: Thoughtful Project Design" - A review of Tumber's most often employed design principles to create natural, award-winning environments that have an emotional component and see them implemented in real life projects. Recap how to create engagement by incorporating structure with different types of hardscaping, softscaping and landscape architecture. Examine his Design Process including client meetings, site visits, surveyor, our hand-drawn design process and why they still use it. Click here to download the workshop registration form.
Landscape Construction Workshop: Monday November 21st, 1:00pm - 4:00pm (Workshop Room A): "Building Naturalistic Landscapes & Water Features That Will Impact Your Clients Lives" - Discuss how to successfully integrate pools, water features and other elements seamlessly into a landscape. Take a detailed look at specific Landscape Construction techniques: including equipment choices, creating structure with softscapes, water feature construction & repair, natural rock handling and realistic placement, hard-scape layout and options and miscellaneous tips from over 35 years of field experience. Click here to download the workshop registration form.
Seminar: Tuesday November 22nd, 11:00am - 12:00pm (Upper Level Speaker Room): "Water features: Design & Construction Fundamentals" - Learn how to envision and build natural looking streams, waterfalls and ponds that utilize the latest technology in controls, variable frequency drives and pumps for client convenience and energy efficiency. Review basic liner options, hydraulics and rock and planting choices in award-winning applications of these techniques.
Seminar: Tuesday November 22nd, 4:00pm - 5:00pm (Upper Level Speaker Room): "What it takes to win a National Award" - Examine this years 'Canadian Landscape of the Year' and learn about Tumber & Associates Client Process; including how to deal with high end clients and encouraging them to dream. See how your photography, portfolio, marketing and reputation for quality work all play an important role.
Right - Tumber & Associate's national award winning landscape construction project- "Home is Where the Heart Is" |
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Paul Zammit
Director of Horticulture / Toronto Botanical Garden, Toronto ON
Paul Zammit, a graduate of the University of Guelph, is the current Director of Horticulture at the Toronto Botanical Garden. Formerly, he was employed at Plant World, a large retail garden centre where he was the perennial department manager for almost two decades.
He is a regular speaker at garden clubs and horticultural trade shows both in Canada and the United States. He has appeared both on television and in print. Paul and Uli’s home garden has been featured in Canadian Living, Gardening Life, Canadian Gardening and Garden How-To. The garden was awarded first place in the environmental garden category in the 2001 City of Toronto Garden Contest followed by an award in 2003 for the Best Use of Plant Material in the City of Toronto West District Garden Contest. Paul’s container designs have also been showcased several times in assorted gardening magazines.
In 2008, he won first place in the Scotts Miracle-Gro, Do Up the Doorstep competition, for his container entry at Canada Blooms. In 2001, Paul was awarded the Young Professionals award by the Perennial Plant Association.
Paul's seminars are sponsored by Sheridan Nurseries |
Retail Garden Centre/Greenhouse Grower Workshop: Monday November 21st, 9:00am - 12:00pm (Workshop Room B): "Planning and Planting for all Seasons of Interest" - Each season brings new and exciting changes to our gardens. Paul believes all seasons, including winter, should offer a renewed visual appeal by carefully selecting a variety of plant material, garden ornament and container combinations. Join Paul for an energetic presentation that explores the changing seasons. Click here to download the workshop registration form.
Seminar: Tuesday November 22nd, 11:00am - 12:00pm (Main Level Speaker Room): "Plants that Like Hot: Both Tender Treasures and Hardy Garden Perennial" - Fluctuating weather patterns and temperature extremes can create some very challenging gardening situations. When the sweltering days of summer kicks in, is your garden, or that of your clients, able to stand up to the heat? Join Paul as he reveals his choice of hardy plant material for such gardening conditions. He will also highlight some tropical treasures he feel can be used to add that special yet durable touch.
Demo Area: Tuesday November 22nd, 2:15pm - 4:00pm (Demo Stage): "Winter Container Gardening" - see more information below.
 
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Glen Sampson
Professor / Nova Scotia Agricultural College, Truro NS
Glen Sampson is a graduate of Dalhousie University (B.Sc.), the Nova Scotia Agricultural College (NSAC) and McGill University. Current teaching responsibilities at the NSAC have included the areas of weeds science, pest management and plant pathology at both the undergraduate and graduate level. He has served on numerous committees and organizations locally, provincially and nationally in areas related to pest management and weed science.
His research has specialized in ecologically based weed management in the context of integrated pest management, including integrated weed management. Current research projects are concentrated in the area of biological weed control of invasive species and weed management in berry crop production as well as the development of biological herbicides in turf, landscape and agriculture.
Glen's seminars are sponsored by Plant Health Atlantic |
Landscape Maintenance Workshop: Monday November 21st, 9:00am - 12:00pm (Workshop Room C):"Toxicology, Agronomy and Mineral vs. Organic Soil" - The public perceives “pesticides” as a unique class of chemicals more “dangerous” than chemicals in prescription and over-the-counter medications and more “toxic” than chemicals that occur naturally in food and the environment. Actually, pesticides are intentionally designed to be toxic to plant, animal, or microbial pests just as antibiotic drugs are intentionally designed to be toxic to specific disease bacteria. Many natural chemicals in our food supply can also be toxic to living organisms. Addressing public concern requires comprehension of the science and the regulatory system; and appreciation for the judgments and predictions derived from scientific data is essential. This presentation is intended to provide a better understanding of the role of toxicology in the safety evaluation and registration process.
An understanding of how the grass plant grows and develops is critical to properly manage turf grasses. When someone understands why and how plant processes work and learns “to see what he/she is looking at” in the field, then wise management decisions based on the conditions of the turf can be made rather than trying to follow an “average” set of guidelines. Basic knowledge of the biology of plant growth and how it is affected by the soil/plant interface and its environment can lead to a better understanding of the requirements of vigorous, healthy turf growth. This is critical in an environment in which pesticides may no longer be an option. This presentation will address some of the agronomic principles required for proper understanding of grass growth.
Turf grasses are grown on many types of substrates - gravel, sand, silt, clay, organic or combinations of these components. These components form a matrix (a root zone) that is characterized by specific physical, chemical and biological properties. These properties of the root zone determine the quality of turf that can be produced under different environment, management and use conditions. This presentation will address some of the issues and concerns that arise when turf grass is grown on mineral versus organic soils.
Click here to download the workshop registration form.
Landscape Maintenance Workshop: Monday November 21st, 1:00pm - 4:00pm (Workshop Room C):"Maintaining turf without the use of pesticides- issues and challenges” and “New Products Available for Pest Control" - This presentation will present broad overview as well as specific tools on how to construct and implement natural lawn and landscape practices aimed at pest management including concepts of integrated pest management, organic weed and pest control, indicator species of turf problems. The presentation will discuss the broader implications of pesticide reduction to human and ecosystem health.
The second part of this presentation will include an overview of recent pest control products registered for use in turf and landscape situation in Canada. Discussion will focus on low risk products and biological products, providing an outline of their use and tips on their incorporation into a pest management program.
Click here to download the workshop registration form.
Seven CEC's through Plant Health Atlantic will be offered for attending both of Glen Sampson's workshops on Monday.
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Daniel Tremblay
LMI Canada, Moncton NB
As a seasoned entrepreneur with experience in both the public and private arenas, Daniel is a proven leader who is greatly concerned with the well being of the people he interacts with. Daniel’s strengths lie in all matters related to the motivation of self and others. His invaluable experience in leading hundreds of individuals to success in a wide diversity of markets across six different countries is a factor that transpires when coaching any team to success.
Daniel’s biggest strength is the diversity of his exposure to the business world. Having been a partner and director in a variety of industries such as investment banking, manufacturing, service industry, marketing, accounting, brokerage and more. The advantage to his clients is that he can share a tremendous wealth of experience and understanding of small to large business needs - and can help his clients to grow their business successfully. |
Daniel offers over 20 years of management experience, including 14 years in the financial services industry with the Royal Bank Financial Group. As an ex-banker, broker, auditor, manager, director/CEO, writer, motivator, public speaker, facilitator, and leader of a number of international businesses, he is well versed in most aspects related to the business world. Daniel’s extensive training and education started with a Bachelor of Arts B.A. from University of Moncton. His master degree courses with the University of Moncton and St. Mary’s in Halifax, where concentrated in the field of communication, motivation, interpersonal relation in the business world and leadership of self and others.
Seminar: Tuesday November 22nd, 9:00am - 10:00am (Main Level Speaker Room): "Maximizing the value of every minute in your day - Improved Time Management" - Time management is about productivity: The output you are able to produce for each minute of your time. Understanding that the higher up you are in an organization, the most valuable is your time. Learn how to maximize the value of each minute of your day.
Participants will learn:
• The Value of your time
• The concept of High Payoff activities
• What you should never do!
• The art of delegating
• The ABCDFRS system
• Handling interruptions
Seminar: Wednesday November 23rd, 9:00am - 10:00am (Main Level Speaker Room): "Improved Communications for Increased Profitability" - Communication is both an art and a science. Like any other skill, it can be learned and with time, proficiency can be acquired. Understanding the message and making sure you relay the right message is crucial to the profitability of any company.
Participants will learn:
• The art of listening
• Verifying comprehension
• He who asks the questions…
• Using the “2 choices” method
• Getting the real message
• Using the word “feel” vs. “think”
Seminar: Wednesday November 23rd, 2:00pm - 3:00pm (Main Level Speaker Room): "Strategic Planning for the Green Industry" - Regardless of where your organization is in its growth cycle, only through a written, thought of, realistic and defined plan of action can you quickly break the plateau you are on now and positively change your course of action.
Participants will learn how to:
• Assume leadership responsibilities
• Have a clear vision for the organization
• Create a mission statement
• Develop a written plan of action for success
• Define measurable targets
• Set S.M.A.R.T. Goals for the whole organization
 One CEU through the International Society of Arboriculture will be offered for attending Daniel Tremblay's "Strategic Planning for the Green Industry" seminar.
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Bill Hardy
Northwest Landscape & Stone Supply, Burnaby BC
Bill Hardy, CLP, has a long history in the green industry having worked for floriculture and nursery operations, leading garden retailers, and most recently as the General Manager of Northwest Landscape & Stone Supply.While most of his free time is consumed with hort association volunteer work focussed on education, environment, and labour issues, he is an avid techie, who closely follows the newest and most interesting advances in technology and the New Media world, and dreams up horticulturally-relevent applications for them. Bill comments, “The green industry has no excuse to lag behind. Becoming aware of new technology and then utilizing these tools is one way we can ensure our industry captures the interest of future consumers.”
Bill Hardy's seminars are sponsored by Nova Tree
Seminar: Wednesday November 23rd, 11:00am - 12:00pm (Upper Level Speaker Room): "Is my Phone Smarter than Your Phone?" - The single most significant change in technology in recent history is in your pocket - or your purse! Simply put, mobile computing has already changed the way many businesses operate. Desktop PCs are becoming almost obsolete. Quickly, mobile phones and tablet devices are replacing them, even in mainstream business. These devices have more computing power than most PCs had even five years ago, they have way more connectivity and even more applications. How can you put these devices to work for you? How can you use them to become more efficient in your business, and to more effectively connect with your customers? Learn about mobile software solutions that other industries already use, and how to apply them in the green industry. Make your business more profitable and make your mobile life just plain easier. |
Seminar: Wednesday November 23rd, 2:00pm - 4:00pm (Upper Level Speaker Room): "New Media Strategies for the Green Industry" - It's 2011 and most green industry businesses now have a website. However, while a company website is still the most important first step, it is important to understand that in a successful web marketing and communications strategy, the company website is only the hub. A successful web strategy is much much more. How can you incorporate blogs, audio and video, and more into your marketing. What about Facebook, Twitter and LinkedIn? How do they fit? How do your competitors use them? Will these new technologies last, or are they just fads?
Bill will demonstrate how to setup a quick and dirty website in less than 20 minutes. We'll examine how the most successful companies then use Facebook, Twitter, YouTube and LinkedIn to expand their web presence. Then, using an attendees business we will demonstrate how to setup a Facebook Page, a Twitter and YouTube account and a LinkedIn account. If time allows we would also look at Google Places, and some other location based services.
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Rod Fry
Envirem Organics Inc., Fredericton NB
Rod Fry is the Director of Technical and Business Development with Envirem Organics Inc. providing management of business development and environmental consulting services. He received his Bachelor of Science in Geological Engineering (Geotechnical-Environmental Option) from the University of New Brunswick in 1987.
Initially practiced as an environmental consultant, providing services for clients in the major oil, insurance, government and industrial based companies for approximately 10 years. Rod has worked predominantly in the industrial waste management and composting field since 1997, working on growing Envirem’s commercial composting business into one of the largest in Canada. Rod has successfully developed and launched several new compost products including organic fertilizers and dehydrated/pelletized composts into markets in Canada and the US. |
Currently working on a multi-year Bio-products R&D project under the Atlantic Innovation Fund as well as an important Climate Action Funded compost facility expansion project in Northern NB. Rod serves on the board of the Compost Council of Canada and was part of the “Compost Standards Development Committee”.
Rod Fry's seminars are sponsored by Envirem Organics Inc.
Seminar: Tuesday November 22nd, 2:00pm - 3:00pm (Upper Level Speaker Room): "Sustainable Environmental Practices – for landscape, construction, horticulture and agriculture" - A review of opportunities to implement more environmental-sustainable landscaping practices through utilizing organic composts, soil amendments, bio-fertilizers and dehydrated top-dressings. A presentation of several successful applications and field trials using composted bio-products are discussed with some future trends.
One CEC through Plant Health Atlantic will be offered for attending Rod Fry's seminar.
One CEU through the International Society of Arboriculture will be offered for attending Rod Fry's seminar.
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Stan Kochanoff
Environova Planning Group Inc., Falmouth NS
Stan Kochanoff is a Licensed Professional Planner, Registered Consultant and ISA Certified Arborist with Environova Planning Group Inc. (Planning, Landscape Architecture, and Consulting Arboriculture) based out of Falmouth Nova Scotia. Stan is a longstanding Landscape Nova Scotia member. |
Seminar: Wednesday November 23rd, 11:00am - 12:00pm (Main Level Speaker Room): "New Air Spade Tree Transplanting Technology" - Currently, there is some work being carried out by a few arborists in New England and around the Boston area in regards to the new air spade tree transplanting technology. Stan’s firm, Environova Planning Group Inc., started some experimental work last fall after buying an air spade - they anticipate by the end of this season they will have much more experience in tree moving with this new technology. Currently, Stan’s firm is the first in the Atlantic region and one of the forerunners in Canada with this technology.
One CEU through the International Society of Arboriculture will be offered for attending Stan Kochanoff's seminar.
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Mike Lysecki
TBG Landscape (The Beach Gardener) and Landscape Management Network, Whitby ON
Mike built his experience as Director of Operations for TBG Landscape (The Beach Gardener), a multi-million dollar landscape and snow + ice company as they developed internal systems, processes and training that would reduce mistakes, increase productivity and align staff around a common vision of success.
Mike now serves as director of the Landscape Management Network, an online collection of all the systems built for TBG, now available to all landscape and snow and ice contractors.
Mike Lysecki's seminars are sponsored by Landscape Management Network |
Seminar: Wednesday November 23rd, 9:00am - 10:00am (Upper Level Speaker Room): "The Intrapreneur Advantage – Developing Employees Who Think and Work Like Entrepreneurs" - Your business will only ever be as good as the people who work in it. As owners in landscape industry, striving to hire, train, develop, retain and reward great employees is a daily challenge. Mike Lysecki of TBG Landscape (The Beach Gardener) demonstrates how their company developed a hiring, development, and rewards system that radically changed the productivity and profitability of the company, and the quality of life for the staff who work in it. A must-see seminar for any owner looking to for new and better ways to incent their staff to perform.
Seminar: Wednesday November 23rd, 4:00pm - 5:30pm (Upper Level Speaker Room): "Less Waste, More Profit." -Every company operates at something less than full capacity. We all see the waste and mistakes in our operations every day. But did you know the average landscape company operates at about 60% of their actual capacity? There’s an excellent chance that your business is operating at only 50% to 70% of its actual potential because of waste, inefficiency, mistakes and estimating problems. Join us to uncover how to calculate your company’s capacity, what the common types of waste are, and share plenty of ideas for simple systems that eliminate waste in exchange for big gains in sales and profit.
NEW! Join us at our free Demo Area, open to everyone who attends the 2011 Trade Show!
Tuesday November 22nd
- 10:30am-11:15am: Plant Layout Competition (Atlantic Region Certification Committee)
- A race between 2 competitors to complete a plant layout design with prizes awarded to the person who completes the plan the fastest and most accurate!
- 11:30am-12:00pm: Grafting Demonstration (Bob Osborne, Corn Hill Nursery)
- Bob will be demonstrating techniques for grafting fruit trees, shade trees and conifers at this demonstration.
- 12:15pm-1:00pm: Plant Layout Competition (Atlantic Region Certification Committee)
- A race between 2 competitors to complete a plant layout design with prizes awarded to the person who completes the plan the fastest and most accurate!
- 1:00pm-2:00pm: Landscape Industry Certified Designer - Portfolio Workshop (Ellen Ruddick, AALD/ARCC)
- Bring your landscape designs to Ellen for review and feedback, to help you to prepare your submissions to the Landscape Industry Certified Designer program.
- 2:00pm-4:00pm: Winter Container Gardening Demonstrations and competition (Paul Zammit, Toronto Botanical Gardens)
- Enhance the winter garden by adding seasonal container arrangements. Learn how to combine a variety of evergreen boughs and other seasonal branches and stems to produce a dramatic display. Paul with share his tips and tricks during his lively and informative demonstration, which will end with a competition to create the best winter container - prizes will be provided!
Wednesday November 23rd
- 10:30am-11:15am: Plant Layout Competition (Atlantic Region Certification Committee
- A race between 2 competitors to complete a plant layout design with prizes awarded to the person who completes the plan the fastest and most accurate
- 11:30am-1:00pm: Prebuilt Landscape Features: how you can save time & money (Kevin McGinnis - Shaw Brick)
- Live demo of Unilock Elements from Shaw Brick. See how prebuilt fireplaces and outdoor kitchen units will save you time and money and still achieve the ‘wow’ factor your clients are looking for. This demonstration will show you just how easy it is!
- 1:00pm-2:00pm: Landscape Industry Certified Designer - Portfolio Workshop (Ellen Ruddick, AALD/ARCC)
- Bring your landscape designs to Ellen for review and feedback, to help you to prepare your submissions to the Landscape Industry Certified Designer program.
- 2:00pm-3:00pm: Arborist Demonstrations (Ben Perry, Qualified Arborist)
- Join Ben Perry as he performs a live climbing demonstration and teaches the audience as to why you should consider hiring an arborist rather than just a person with a chainsaw.
- 3:15pm-4:00pm: Plant Layout Competition (Atlantic Region Certification Committee)
- A race between 2 competitors to complete a plant layout design with prizes awarded to the person who completes the plan the fastest and most accurate!
One CEU through the International Society of Arboriculture will be offered for attending Ben Perry's Arborist Demonstration.
Continuing Education Credits and Recertification Credits
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Landscape Industry Certified recertification: Each hour of seminars you attend will get you one CEU credit.
Visit www.landscapeindustrycertified.org for more information. |
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ISA Continuing Education Units (CEU): One CEU credit will be offered for attending Rod Fry's seminar on Tuesday November 22nd, One CEU credit will be offered for attending Stan Kochanoff's seminar on Wednesday November 23rd, One CEU credit will be offered for attending Daniel Tremblay's "Strategic Planning for the Green Industry" seminar on Wednesday November 23rd, and One CEU credit will be offered for attending Ben Perry's Arborist Demonstration on Wednesday November 23rd.
Visit www.isaatlantic.org for more information. |
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Plant Health Atlantic Continuing Education Credits (CEC): Seven CEC's will be offered for attending Glen Sampson's two workshops on Monday November 21st. One CEC will be offered for attending Rod Fry's seminar on Tuesday November 22nd.
Visit www.planthealthatlantic.com for more information. |
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